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PRODUCT DESIGNER

Leticia Diefenbach

Currently finishing a project for Google Cloud
Previously Product Designer at Dell

Open to new opportunities

Bilingual Product Designer with over 6 years of experience, leading projects end-to-end, from small to multinational companies, to execute beautiful interfaces and comprehensive user experiences.

 

My goal is to solve product and business problems by optimizing product usability, reducing costs, and improving efficiency. 

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Open to new experiences. 

SENIOR EXPERIENCE DESIGNER

Google Cloud

Experience Design
E-commerce Analysis

Experience Design for the EMEA e-commerce sector at R/GA for Google Cloud.

Coming Soon.

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DELL SENIOR PRODUCT DESIGNER

Leading product strategy & designing interface for the global sales team

Product Design
UX/UI Design

Designing internal tools and visual systems to improve the employee experience and workflow efficiency.

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About Leticia

My work is to balance what the business wants, what the users needs and what the technology can do. I thrive in fast-paced environments, making strategic decisions while staying hands-on with Design.

VOOLT SENIOR PRODUCT DESIGNER

Leading the Interface and Strategy for a feature from scratch

Product Design
UX/UI Design

Led design efforts across the organization, focusing on the core product. Prioritized data-driven decisions and A/B testing to iterate quickly, balancing quality with limited time for research.

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BTG PACTUAL PRODUCT DESIGNER

Producing visual
designs focusing
on conversion rates

UI Design

Designed beautiful - and useful - landing pages with conversions over 42% for the largest investment bank in LATAM.

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REAL ESTATE

​Led the omnichannel strategy at a 60+ year-old real estate company, working closely with the board to analyze and enhance the customer experience journey. Designed high-impact, user-centered services through research-driven insights, balancing user needs with business goals.

WEDDING AGENCY

Creation of a design for a brand-new wedding agency website.

UI Design
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