Improving Adoption of a Global Sales Tool
(About)
Client:
Dell Technologies
Role:
Product Designer Lead
Timeline:
8 weeks
Date:
Q1 2024
Leading the research & interface for a global tool
The Sales team needed better context to sell effectively, but they lacked industry knowledge and data. At the same time, salespeople were already busy and often relied on technical colleagues to fill in the gaps. Our challenge was to encourage users to share key information—without adding to their workload. The result was a simple, effective solution that made the sales process smoother and more informed.
Key Findings
Confidence increase by over 38% after talking to a specialist. By nature, salespeople are very confident individuals. However, when faced with a technical or complex sales opportunity, a specialist is oftentimes needed. Educating and listening to the stakeholders were key for the project success.
Framing & Testing
The testing phase assesses designs with real users to gather feedback and uncover usability issues. It involves usability testing and sometimes A/B testing to validate design decisions and improve user experience before final implementation. Using the Dell Design System library in Figma, I designed multiple layout iterations —ensuring the design is accessible, inclusive, and useful.
