End-to-end e-commerce Platform Design
(About)
Client:
Voolt Technologies
Role:
Senior Product Designer
Date:
Q1 2024
Leading the Interface & Strategy from scratch
The primary users—plumbers, roofers, and lawn care professionals—were not tech-savvy, so the challenge was to make the setup process simple and intuitive. The business needed to build the product from scratch and determine the best way to ask users for essential information without disrupting their experience. For this to happen, documentation from the beggining was the most important point.
How to do research when there is no time to do so?
As a Product Designer, it's important to balance when to focus on research and when to move forward with design. We had to balance depth of research with speed of delivery. It means that heatmaps and session recordings from Clarity showed where users hesitated or abandoned. Google Analytics and Mixpanel confirmed drop-off patterns and identified which steps bled the most users, and support ticket analysis revealed the emotional story behind the data. Research with 5 users was also runned.
The solution: show, don't just tell
We rebuilt the onboarding experience around clarity, visual feedback, and gradual education.
