Leticia Diefenbach
Hands-on Product Designer shaping meaningful, data-driven products
Currently Freelance at R/GA for Google
Previously at Dell
↓
Trusted by
As a generalist, I solve complex problems through beautiful designs, especially when it’s backed by intention, strategy, and user insight. That’s when it becomes truly meaningful.
Latest Projects
Google Cloud
Project for Google Cloud to investigate e-commerces in EMEA to improve the experience. Project via R/GA.
Coming soon
Voolt
Senior Product Designer
Led design efforts across the organization, focusing on the core product. Prioritized data-driven decisions and A/B testing to iterate quickly, balancing quality with limited time for research.
See Project
→
Dell
Product Designer
Designing internal tools and visual systems to improve the employee experience and workflow efficiency.
See Project
→
About me
Bilingual Product Designer with over 6 years of experience, leading projects end-to-end, from small to multinational companies, to execute beautiful interfaces and comprehensive user experiences.
My goal is to solve product and business problems by optimizing product usability, reducing costs, and improving efficiency.
Open to new experiences.
Product Design
UX Research
Prototyping
Data-Driven Design
View more
Let's
connect!
leticia.diefenbach@gmail.com
🇧🇷 +55 11 982770093
Leticia Diefenbach
Hands-on Product Designer shaping meaningful, data-driven products
Currently Freelance at R/GA for Google
Previously at Dell
↓
Trusted by
As a generalist, I solve complex problems through beautiful designs, especially when it’s backed by intention, strategy, and user insight. That’s when it becomes truly meaningful.
Latest Projects
Google Cloud
Senior User Experience Designer
Challenge: Voolt is a tool designed to simplify setting up Google and Meta Ads, replacing the need to do it within Google's environment. The key challenge was how to engage these users, guide them through the platform, and ensure they provided the most important information.
Solution: Conducting desk research instead of direct user research, followed by designing the UI and monitoring conversions and user experience through Clarity.
Disclaimer: data has been modified as a measure to protect confidential information.
Coming soon
Voolt
Senior Product Designer
Led design efforts across the organization, focusing on the core product. Prioritized data-driven decisions and A/B testing to iterate quickly, balancing quality with limited time for research.
See Project
→
Dell
Product Designer
Designing internal tools and visual systems to improve the employee experience and workflow efficiency.
See Project
→
About me
Bilingual Product Designer with over 6 years of experience, leading projects end-to-end, from small to multinational companies, to execute beautiful interfaces and comprehensive user experiences.
My goal is to solve product and business problems by optimizing product usability, reducing costs, and improving efficiency.
Open to new experiences.
Product Design
UX Research
Prototyping
Data-Driven Design
More about me
Let's
connect!
leticia.diefenbach@gmail.com
🇧🇷 +55 11 982770093
Leticia Diefenbach
2025
