Voolt
Data
User Research
Landing Page
Website
Product Management
B2C
Challenge: Voolt is a tool designed to simplify setting up Google and Meta Ads, replacing the need to do it within Google's environment. The key challenge was how to engage these users, guide them through the platform, and ensure they provided the most important information.
Solution: Conducting desk research instead of direct user research, followed by designing the UI and monitoring conversions and user experience through Clarity.
Disclaimer: data has been modified as a measure to protect confidential information.
My goal as a Product Designer is to translate strategy into designs that are simple, easy to use and solve a problem.
Leading the Interface and Strategy for a feature from scratch
The primary users—plumbers, roofers, and lawn care professionals—were not tech-savvy, so the challenge was to make the setup process simple and intuitive.
The business needed to build the product from scratch and determine the best way to ask users for essential information without disrupting their experience.
Design the interface,
monitore conversions
through data tools.
Very strict room for research.
Design system
Implementing and evolving the Design System using Shadcn.
Figma organization
The top priority for the development team was having a well-organized Figma file, so I adapted the workflow I had used at Dell to meet their needs.
Working with a team of two designers and three frontend developers, I implemented a streamlined design process and clear documentation—ensuring we worked smarter, not slower.
How to do research when you have no time?
As a Product Designer, it's important to balance when to focus on research and when to move forward with design.
With heatmaps and session recordings from Clarity, we saw where users were hesitating or dropping off. We combined this with data from Google Analytics and Mixpanel to confirm patterns.
Desk Research
Conversion Rates
Heatmaps and Recordings
Results & Data
After QA completed their review of the flow, the next phase focused on performance analysis. During this stage, the team ensured that every interaction—especially button clicks—was properly tracked using Clarity, Google Analytics, and Mixpanel. We identified key conversion points and areas for further optimization.
The results exceeded the initial business goals.
Disclaimer: data has been modified in order to protect the company.
So many ideas, what are the priorities?
By understanding users flow through clicks and watching recordings, we could identify why our users were dropping off without the action to rebill their account with more Google Ads budget.
Now that the team had the evidences, it was time to apply into new adjustments on the designs.
About me
Bilingual Product Designer with over 6 years of experience, leading projects end-to-end, from small to multinational companies, to execute beautiful interfaces and comprehensive user experiences.
My goal is to solve product and business problems by optimizing product usability, reducing costs, and improving efficiency.
Open to new experiences.
Product Design
UX Research
Prototyping
Data-Driven Design
View more
Next project
See Project
→
Let's
connect!
leticia.diefenbach@gmail.com
🇧🇷 +55 11 982770093
Voolt
Data
User Research
Landing Page
Website
Product Management
B2C
Challenge: Voolt is a tool designed to simplify setting up Google and Meta Ads, replacing the need to do it within Google's environment. The key challenge was how to engage these users, guide them through the platform, and ensure they provided the most important information.
Solution: Conducting desk research instead of direct user research, followed by designing the UI and monitoring conversions and user experience through Clarity.
Disclaimer: data has been modified as a measure to protect confidential information.
My goal as a Product Designer is to translate strategy into designs that are simple, easy to use and solve a problem.
Leading the Interface & Strategy from scratch
The primary users—plumbers, roofers, and lawn care professionals—were not tech-savvy, so the challenge was to make the setup process simple and intuitive.
The business needed to build the product from scratch and determine the best way to ask users for essential information without disrupting their experience.
Design the interface, monitore conversions through data tools.
Very strict room for research.
Design System
Implementing and evolving the design system using Shadcn
Figma organization
The top priority for the development team was having a well-organized Figma file, so I adapted the workflow I had used at Dell to meet their needs.
Working with a team of two designers and three frontend developers, I implemented a streamlined design process and clear documentation—ensuring we worked smarter, not slower.
How to do research when you have no time?
As a Product Designer, it's important to balance when to focus on research and when to move forward with design.
With heatmaps and session recordings from Clarity, we saw where users were hesitating or dropping off. We combined this with data from Google Analytics and Mixpanel to confirm patterns.
Desk Research
Conversion Rates
Heatmaps and Recordings
Results & Data
After QA completed their review of the flow, the next phase focused on performance analysis. During this stage, the team ensured that every interaction—especially button clicks—was properly tracked using Clarity, Google Analytics, and Mixpanel. We identified key conversion points and areas for further optimization.
The results exceeded the initial business goals.
Disclaimer: data has been modified in order to protect the company.
So many ideas, what are the priorities?
By understanding users flow through clicks and watching recordings, we could identify why our users were dropping off without the action to rebill their account with more Google Ads budget.
Now that the team had the evidences, it was time to apply into new adjustments on the designs.
About me
Bilingual Product Designer with over 6 years of experience, leading projects end-to-end, from small to multinational companies, to execute beautiful interfaces and comprehensive user experiences.
My goal is to solve product and business problems by optimizing product usability, reducing costs, and improving efficiency.
Open to new experiences.
Product Design
UX Research
Prototyping
Data-Driven Design
More about me
Next project
See Project
→
Leticia Diefenbach
2025
